Project: Twitter B2B Marketing @ #NewFronts2021
Role: Brand Studio Creative Director
Responsibility: Concept/creative direction; led team of art director, designer, producer and animation studio.

“LAUNCH AND CONNECT WITH WHAT’S HAPPENING”

NewFronts is the digital media equivalent of television upfronts, where platforms put on their best show to attract advertisers for the next year. We were tasked with creating a hype video that captured the energy and untapped power of the people on Twitter, specifically how fans and communities actually enjoy interacting with brands.

We worked closely with the creative/animation team at Lord Danger and music supervisor JEM.