Project: Twitter B2B Marketing @ #CES2020
Role: Brand Studio Creative Director
Responsibility: Drove messaging/creative for the installations in Twitter’s B2B suite at #CES2020
IT ALL STARTS WITH A TWEET
Every January, Twitter built out a space to host brands and advertisers during the Consumer Electronics Show in Vegas. Our goal was to create an environment that brought the power of the platform to life and get marketers pumped up as they met with Twitter’s sales team.
Our brilliant events team worked with an outside agency on the overall space design and my team (in-house and outside production companies) added the Twitter B2B messaging layers — showcasing successful brand activations.
We introduced the refreshed Twitter brand style with videos touting new products and platform strengths. These played in meeting rooms and common areas to hype up the audience.
Consumer Products tease
Launch and Connect tease
Finally, we wrapped up our CES week with an invitation-only afterparty DJ’d by the one and only Snoop Dogg.
