In America, football is a religion. Sunday is our holy day. Stadiums are our churches. TVs are our altars. So for Visa's NFL sponsorship, we created a campaign that said what we all feel: Hail Football.

We designed the  print to carry through the "sport as religion" theme. 

Walls and billboards to bring the message out to the world in a big way. With custom executions for each city that had a Visa-sponsored team.