We pitched this idea to Johnson & Johnson as part of their World Cup review. They went with some other agency. But we knew we'd created a pretty special campaign that was absolutely perfect for that client. They just didn't know it yet. We literally said, "They'll be back."

A year later, we got a call. They needed to do a global brand campaign and they remembered our idea. And with that, the For All You Love campaign was re-born.

The premise is simple. At the core of the connection between mom and baby, between doctor and patient, between provider and patient, is love. Love for someone or love for what you do. Love is the center of everything. And that's the ultimate connection to a consumer.

John Lennon said it best: Love is all you need.

Across all media, we created imagery focused on the unbreakable bond between parent and child. 

J&J introduced the For All You Love campaign at their Annual Shareholders Meeting. We turned their Global Headquarters into a gallery of love and care from around the world.

We also created the Care Grows initiative, partnering with several non-profits to help people help those in need. Again, the emphasis was on the powerful connection between parent and child.