Visa wanted to boost their small business usage. Despite all the conveniences, many business owners still used antiquated checks. But we found there was a shift underway, with newer, younger, more progressively-minded entrepreneurs doing amazing things. So we created a campaign to go right after them. We called it gobiz. And we built a central hub with all the information and inspiration a smart business needed to get their finances running smoothly.

We filled the site with helpful tools and content, including  a series of inspirational short films that featured up-and-coming small businesses from across the country.

The featured entrepreneurs starred in our animated banners and hosted channels on the Visa Small Business Network. I love that Visa encouraged us to keep the businesses quirky and progressive.

Our print connected the Gobiz effort with our greater Visa brand campaign, which used elaborate "go-llages" made up of all the elements that tell someone's story.